- have developed a comprehensive understanding of marketing and consumer psychology;
- be able to critically review theories and techniques of marketing and consumer psychology and assess their potential use in business situations;
- have developed a range of effective analytical and synthesize skills, as well as planning techniques required in solving real-life marketing problems; and
- be able to design marketing programmes and manage market research projects and in consumer-led businesses.
- a bachelor’s degree in business administration or other areas from an institution recognized by the University; and
- preferably with one year work experience in marketing or a related area
- BUS220 Quantitative Methods and/or
- BUS233 Principles of Marketing. The fee of the summer bridging courses is $5,000 per course.
Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also fulfil the following minimum English proficiency requirement:
i) Overall score 6.0 in International English Language Testing System (IELTS) (Academic), with no subtest score lower than 5.5;
ii) Score 550 (Paper-based test) or 80 (Internet-based test) in TOEFL;
iii) CET6 450; (OR)
iv) Other equivalent qualifications.
- Dr. Celine Xiling CUI
- Dr. Monica Law
- Dr. Lubanski Lam
- Dr. Kelly Peng
- Dr. Mark Ng
- Dr. Brian Wong
- Dr. Cynthia Zhang
- Dr. Edward Cheng
- Ms. Hilary Chan